Many Customer Relationship Management (CRM) systems have email built in, but users often bypass their clunky interfaces, preferring to use a familiar email client. As a result, keeping track of orders, support notes, complaints and chat is impossible.

It's a problem that JPY, like many companies, has had to deal with over the years, and it has driven JPY managing director Dr John Yardley to cook-up a solution. He has spent the past couple of years developing a system that allows users to rely on their favourite email software, yet work from a centralised address book, and keep all business communications logged and available. It lets users track all data regarding, say, a job, an order or a support ticket, while keeping companies' different departments in the picture regarding one another's activities.

The system, known as MRX (Mail Robot X) has worked so well for JPY that plans are afoot to launch it as a commercial product. Indeed, MRX enabled this html-embedded mail to be generated in less than 2 hours using only text and pictures and virtually no html knowledge. And this is just one of MRX's many benefits.